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Clients
With over 150 published studies and many more internal research projects, Executive Summary researchers have worked with the companies leading their industries.
Case Studies
Every piece of research is unique, but every Executive Summary engagement shares a uninterrupted connection between the business goal and the ultimate outcome.
Approach
We take a proven, five-step approach to understanding the goals and business context of every engagement to ensure the finished product matches clients’ highest expectations.
Clients
Case Studies
Our Approach
One: Scoping & Discovery
Research starts with a hypothesis, but our projects begin with your business goals. We dig in with stakeholders and desk research to understand the context and what success looks like.
A customer service platform, for example, wanted prospects to connect their solution with financial upside. That goal sparked the hypothesis that first-contact resolution reduces churn. The goal informed the hypothesis, and together they shaped the research and the narrative.
Two: Research Design
The best research instruments mirror the complexity of real-world decision-making. No two studies are the same, but our approach always reflects the nuances of industry and audience.
Survey and interview questions are in the language of target consumers or businesspeople, ensuring clarity and resonance. We refine adaptive question paths to maximize coverage and deliver actionable insights in line with the study’s goals.
Three: Data Collection & Management
Survey data only matters if it’s authentic. As preferred partners of top global panel providers, we make sure our research reaches high-quality, relevant audiences.
We monitor studies from launch to hit the right mix across demographics, sectors and regions.
Whether it’s senior execs in Chinese automotive or students heading to Coachella, we make sure every response comes from a real person who fits the brief.
Four: Analysis
We analyze the data using state-of-the-art tools and provide clients with instant access to interactive crosstabs, testing hypotheses to drive informed decisions and uncover hidden insights.
With over 100 years in combined experience, we know where to look for narrative value.
For example, our Digital Trends study for Adobe compares market leaders with industry averages and assesses response at each executive level.
Five: Creation
Good research tells a story that enrolls your audience. We combine data, qualitative insight, sharp writing and strong visuals to build a narrative that lands.
Outputs are shaped around your goals — from reports and webinars to dashboards and short-form video.
We also offer sales training to maximize impact, plus amplification services like PR, editorial outreach, speaking opportunities and virtual events to get your story heard.