/ Services

We create elite thought leadership and offer comprehensive market research to help you grow and make informed decisions.

Research arrow top right

Data-led thought leadership and content to shape perception, activate lead generation, and drive commercial outcomes.

Strategyarrow top right

Inquiry and analysis to identify opportunities, support accurate decision-making, and equip brands to lead in their category.

Intelligence arrow top right

Customer and market insights to guide execution, evaluate brand, benchmark performance, and learn from the competition.

/ Research

Thought Leadership: High-impact programs that generate demand, elevate visibility, and expand industry influence.

Content Creation: Assets to support strategic outreach and marketing, including white papers, reports, webinars, infographics, video, and keynote talks.

Narrative Building: Messaging frameworks, persuasive stories, and sales enablement to influence perception and drive revenue.

/ Strategy

Strategic Insights & Recommendations: Data-driven planning support for go-to-market and market entry to align pricing, positioning, and messaging with what drives buyer decisions.

Strategic Advisory & Consulting: Guidance for innovation, transformation, and change management with structured decision frameworks, executive alignment, and employee education.

Product Innovation Support: Combined customer and market research to identify clear needs and hidden opportunities.

/ Intelligence

Customer Insight: Studies of buyer priorities, shopper behavior, audience segmentation, and market dynamics to uncover whitespace and guide execution.

Market Analysis: Performance benchmarking, competitor research, market sizing, and brand lift studies to deeply understand the state of play and next steps.

Actionable Output: Translate research into decision-ready outputs like dashboards, summaries, and planning tools that define best next actions.

/ Thought Leadership Content Creation

In-depth research reports and white papers, executive briefings for rapid decision-making, and thought leadership through webinars, events, and multi-channel content. Sales and partner support with research-backed messaging and insights.

/ Thought Leadership Strategy

Distinct, high-impact brand narratives to enhance executive and industry influence through C-suite roundtables, media engagement, and strategic content distribution.

/ Market Research & Analysis

Insights on emerging technology and industry trends, identifying white-space opportunities and market differentiation strategies, and profiling key audience segments through surveys, executive interviews, and behavioral insights.

/ Strategic Insights & Recommendations

Data and analysis-driven innovation and product strategies, strategic guidance for go-to-market launches and market expansion. Alignment of product positioning, pricing, and value propositions for commercial growth.

/ Strategic Advisory & Consulting

Strategic consulting for leaders to navigate growth and market response. Guidance and training for successful transformation, change management and response to emerging technologies.

/ Custom Research

Tailored research projects with in-depth analysis aligned to client needs and measurement of company performance through competitive benchmarking, brand lift and impact. Perception tracking, campaign effectiveness, and customer engagement.
Getting on the Short List: CMO Assumptions vs. Consumer Opinions Generated Massive Brand Lift

A top ten consulting firm wanted to become better known as a resource for CMOs. Working with their key stakeholders, Executive Summary researchers identified an opportunity to pit public opinion against the entrenched beliefs of senior executives.

The resulting studies were divided by industry, including Consumer Services, FSI, Healthcare, and Retail.

In addition to generating increased lead SQL volumes, the research fueled a campaign of site traffic, event talks, and social content that resulted in a Y-o-Y increase of 14% in top-of-mind awareness.

Why It Worked:

Powerful narratives broke through the noise: We identified tensions between public views and corporate CX investment as an opportunity to capture attention with eye-opening data.

Strong content supported every channel: You can’t expect every CMO to prefer a 20-page PDF. Research provided the intellectual and visual assets to spark interest across the spectrum of paid, earned, and owned marketing.

Tailored research resonated with decision-makers: Executives audiences want to understand their unique market and challenges. Sector-specific findings expanded the reach and increased the authority of the studies.

True thought leadership cast a powerful shadow: By gearing their outreach to the study findings, the client could begin new sales conversations from a position of strength rather than having to establish their marketing credentials.

The ‘shortlist’ is a state of mind: By combining the draw of the research with a year-long supporting campaign, the client radically improved its unaided recall with potential customers in an area where they were established but not yet well-known.

The combined studies gave the client a differentiated position in a crowded market, drove measurable improvements in brand recall and lead quality, and opened high-value conversations with marketing decision-makers across priority sectors.

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Turning Insight into Industry Impact: A Growth Story

What began as a single report has grown into a full program of research-led outputs, including reports, dashboards, analyst decks, webinars, podcasts, and wide-ranging video content.

It became a trusted benchmark for the client’s C-suite, a strategic resource for internal teams, and a value driver for external stakeholders. It fueled sales pipelines, shaped global conference narratives, and attracted high-profile media coverage.

Above all, the program has kept the brand firmly at the center of industry dialogue and decision-making. 

The results speak for themselves. In one recent year alone:

– Qualified marketing leads reached 85% of the annual KPI within six months

– Qualified leads in the Americas exceeded the full-year KPI by 135%

– Web traffic rose 38% year-over-year in the Americas and 36% in APAC

Why It Worked:

One research program led to multiple commercial wins: We designed the studies to meet a range of needs, from regional and industry insights to solution-level storytelling, creating commercial flexibility from a single data set.

We established a benchmark, not just a message: We earned trust from senior executives and credibility with tier-one media by aligning internal messaging with a broader market lens.

Real insights turned into powerful marketing: We activated insights across high-impact channels, including conference stages, leadership panels, long-form videos, and social cutdowns – reaching decision-makers where it mattered.

Evolution ensured relevance: With every iteration, we refined the survey structure and expanded content formats to match shifting business priorities and audience expectations.

The program became the client’s most commercially successful global thought leadership initiative, driving consistent lead generation, executive engagement, and sustained brand authority over more than a decade.

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Customer Insights Fuel Global Marketing and Sales

Content marketing is often a one-and-done campaign. This company used research to break that pattern and extract maximum value over multiple quarters.

What started as a single report aimed at media coverage evolved into a full-scale, insight-driven content engine.

The proof is in the performance: a 25% increase in qualified leads and 30% more booked meetings, all underpinned by a research program driving everything from executive positioning to regional sales enablement.

Why It Worked:

Strategic research without the staffing headache: Executive Summary researchers and analysts acted as an embedded team. From designing the research to delivering the insights, we handled the heavy lifting so their internal teams could focus on turning insight into action.

High-impact content, not high-effort rework: This wasn’t a one-off asset. Each iteration of the research fed a full year’s worth of content, from content at scale to C-suite briefings and regional sales decks.

Speed to insight that actually moved the needle: Static PDFs don’t drive fit the needs of everyone in the pipeline. We complemented traditional reports with interactive dashboards, giving marketers and sellers direct access to segmented, real-time data. This led to a 25% bump in qualified leads in a single campaign, and sales teams armed with relevant talking points, not recycled messaging. Meetings increased by 30% because the content spoke to buyers’ needs.

Content that keeps working long after launch: Too often, content uptake peaks on launch day. Here, 40% of report downloads led to sales conversations – not clicks or shares, but real business outcomes.

This is an example of research-led marketing done right: scalable, revenue-focused, and built to make decision-makers pay attention.

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